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“Everything was going great. Then I got this bug.” SoftBank
Everything bad that happens over the next several months will be blamed on the coronavirus. This will be done by the usual gaggles of amnesiac journalists and pols, who think history is what happened last week, and especially by their bosses, the industrialists who brought us globalization, climate change, morbid wealth for the chosen few and deaths of despair for the rest of us.
A few titanic train wrecks ago, the people of the criminal enterprise Enron celebrated themselves as the smartest people in the room because they figured out how to steal electricity from poor Peters in one part of the country to sell at a stiff markup to rich Pauls somewhere else. Today the malefactors don’t even pretend to be smart.
SoftBank is the criminal enterprise I have in mind. In the first place, who names a bank soft, as in soft touch? A better message would be conveyed, I would think, by calling it the hard-ass bank. But then we find out it’s not a bank, it’s a wealth management company.
My favorite person’s favorite coffee brand is “Chock Full O’ Nuts,” which features a label next to, and almost as big as, the brand name that says, “Contains No Nuts.” So the art of draining the last drop of meaning from our language for purposes of manipulation is not new. It’s just more advanced. And depraved. Continue reading →